Free PDF Keep It Simple: The Early Design Years of Apple By Hartmut Esslinger
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Keep It Simple: The Early Design Years of Apple By Hartmut Esslinger
Free PDF Keep It Simple: The Early Design Years of Apple By Hartmut Esslinger
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- Sales Rank: #604884 in Books
- Published on: 2014-01-07
- Original language: English
- Number of items: 1
- Dimensions: 10.19" h x .93" w x 8.98" l, .0 pounds
- Binding: Flexibound
- 296 pages
Review
Hartmut Esslinger knows a thing or two about industrial design and what it’s done for Apple. He worked directly with Steve Jobs to establish a “design language” that was used on the Macintosh line of computers for over a decade.
(Christopher Mims Quartz, September 12, 2013)
Keep It Simple is filled with prototypes and drawings in the “Snow White” style, as well as many familiar finished designs... We need to give credit to Mr. Esslinger for being a true visionary.
(John Maeda The Wall Street Journal, December 14, 2013)
About the Author
Hartmut Esslinger is founder of frog design, inc., a leading global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger sparked a design revolution when he founded the company in his native Germany, around the guiding principle 'form follows emotion'. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's Trinitron television, Lufthansa's brand and fleet image, Disney's Cruise Lines and Consumer Electronics, and Louis Vuitton's brand aesthetic.His designs are in the Museum for Modern Art and the Whitney Museum in New York. He is also Founding Professor of the Hochschule fur Gestaltung, Karlsruhe, Germany, and was Professor for Convergent Design at the University of Applied Arts, Vienna, Austria.
Excerpt. © Reprinted by permission. All rights reserved.
"Nobody can copy the genius of Steve Jobs, but like him we can strive for lifelong learning, respect creativity as an economic and cultural power and be courageous about fundamental change." — Hartmut Esslinger
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